3 Effective Ways to Create a Winning Employer Brand

When it comes to attracting skilled workers, branding can serve as an effective recruitment method. In fact, according to polling from Glassdoor, job candidates are 40 percent more likely to apply for a job when they recognize a brand. However, to build a truly winning brand — the kind that candidates don’t just notice but…

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The Importance of Strong Employer Branding During the Interview Process

In today’s competitive hiring landscape, companies need a cohesive and well-defined brand to help them stand out from other businesses that are also hoping to attract top talent. Many companies spend considerable resources developing their corporate website and social media presence to reflect their brand. However, what some organizations don’t realize is that a company’s…

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